Why your business needs video.
Your business needs video. That’s not a sales pitch, it’s a fact.
And not just ‘any’ videos. Businesses need well thought out, creative and relatable videos to stay relevant not just this year, but heading well into the future.
People are watching more video online than ever before – in fact the amount of online video they watch has almost DOUBLED since 2018. So what does that mean for your business?
It means that every other business who is creating seriously slick video content, is going to be capturing all of the eyeballs and wallets that your business could be getting!
According to Wyzowl’s 2022 State of Video Marketing Survey video has never been more important for businesses.
Most strikingly from their report, 87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot). So as you can see, the trajectory of video’s positive impact is certainly going up and up and up.
Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram, Facebook, Youtube or even TikTok - Videos are currently consumers favourite way of digesting information.
73% of buyers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. (Wyzowl)
According to Optinmonster, video marketers get 66% more qualified leads per year.
There is genuinely no need to second guess the value of video to your brand in 2022.
But what type of video does your brand need!? What platform should you be targeting!?
Well, these are two very crucial questions that every brand needs to fully explore and understand this year.
We operate with businesses on a case-by-case basis, identifying what your business is hoping to achieve through video, where you want to go and then designing a creative roadmap to get you there.
Non-Video Marketers will very soon become video marketers. Credit: Wyzowl
In terms of platforms, it really is a case of needing to be everywhere. Gone are the days of saying “Videos are just for the kids” - but whether your business needs to spend a lot of time on a platform like TikTok or just a little, is something that needs to be explored.
The most important thing of all with video, is making content that people understand, is attractive and connects. And there is nothing more powerful than telling your story. Your personal story and that of your brand.
A fantastic content idea with great execution will serve you far better than shooting a boring campaign on Hollywood cameras.
Creative ideas are invaluable to your brand, and so is video.